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Keywords Finalization MethodologyTo arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for ) Steps Step I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site. The home pages & the other higher level pages should target more general(main theme)keywords. The deeper pages (embedded in subdirectories or sub domains) should target more specific & qualified keywords. Once the sites themes & sub-themes are done, lets start by looking for the keywords StepII: The finalization of the keywords for any given site can be done in the following way: Generation of the seed keywords for the site (theme keywords). Expansion of the seed keywords into key-phrases by adding qualifiers (sub theme keywords) Generating a larger set of keywords by word play on the key-phrases generated in step II.(sub theme targeting) Lets take them one by one: SEED Keywords/Primary keywords: The seed keywords can be generated by either of the ways mentioned below: The client provides the terms he feels are relevant to his business. The SEO firm generates the seed words by understanding the business domain & the business model of the client. Some outside domain consultant provides them. Another way of generating seed keywords is to look for the meta tags of the competition web sites. WARNING: do not place any unnecessary emphasis on these tags. Use them just to generate you seed keywords list. If one has certain set of keywords then tools like WT & Overture can also be used to arrive at the other relevant seed keywords. Typically seed keywords are single word. A good number of seed Keywords is between 10-12. SUB theme Keywords (add Qualifiers) Now to these seed keywords add qualifiers. These qualifiers can be anything location/sub-product/color/part no/activity/singular etc. By utilizing these qualifiers one can expand the list of the seed keywords. Say a good number would be anywhere between 20-30. Typicaly a sub theme key phrase could be of 2-3 -4 word length. One recent study suggests that The typical searcher often uses longer queries. Many contain more than three words. Within three different search engines, keyword distribution data tells a compelling story: Words in Query LookSmart (%) Ask.com (%) Teoma (%) 1 27.00 12.76 38.04 2 33.00 22.46 29.59 3 23.00 19.34 18.13 4 10.00 11.89 8.00 5 7.00* 7.86 3.51 6 - 6.19 1.39 7 - 5.47 0.63 LookSmart does not report beyond 5 search terms, instead grouping five or more terms into one category. Approximately 40 percent of queries in LookSmart have three or more words. About 32 percent in Teoma have three or more. Ask Jeeves has an even higher skew, nearly 62 percent, because of its natural language focus. Within FAST, the database that powers Lycos and others, the average is 2.5 terms. That suggests a similar frequency distribution to LookSmart and Teoma. Hence we can keep the average length of sub theme keywords at around 3. About the author: I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics. To find more articles, please visit my site http://sem.mosaic-service.com Circulated by Article Emporium I can get hundreds of links for FREE – But should I? If you manage a website then you know that trading links with other sites is a valuable method of promoting it, increasing the value of your search engine optimization efforts and getting more traffic. Topical links can generate loads of traffic to your site by helping you get and... A guerrilla marketing tactic for begining businesses When you first start a web based business you need every bit of help you can get to make yourself known to your potential clients. With a couple of hours work and research you can get the most famous internet business working for you. I developed this idea after reading Jay Leviso... Deep Linking: How to build quality links to deeper Sometimes one of the hardest things to do for any website is build links to deep content. These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of links to help a home page... New type of FREE service for increasing Link Popularity and amount and quality of Page Content is now available for Webmasters. A new type of linking service for increasing link popularity and for linking to websites with excellent page content have emerged in the Net - It's called the Link Popularity Directory. It will serve websites that get listed there as well as the ones that don‘t . This ser... Internet Marketing – Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Search Engine Optimization – “SEO”... Travelling to Barcelona Spain As any European can brag about, Barcelona in Spain is no exception with its endless history, much of it still remaining, but much more of it has been added on in the 20th century. In many people´s opinion, you fully appreciate what Catalunya ( four regions including Barcelona ) is ... How Many Keywords Are Too Many? Let us suppose that you have a new website that you want to launch and you have a little knowledge of how Internet search engines work. You know that these keyword rich articles dramatically help to boost your search engine rankings. 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While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this ar... Keywords Finalization Methodology To arrive at the set of keywords that: Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for ) Steps Step I: Lets start by saying that the for the... 20 Totally Easy Ways To Turn Visitors Into Subscribers 1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3. You could offer your visitors a free su... How to Turn Your Articles Into A Viral Marketing Stampede By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles yo... 5 Totally Easy Ways to Attract Hungry Buyers 1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. There are many ways you can do this like adding a chat room, weblog or message board to your web site. You could even market ... SEO Success: Step Three is Creating Long-Term Popularity Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy: - Taking the large list of ancillary ke...
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