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Creative Search Engine Optimization – A Case StudySearch engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.Problems for BusinessTaxRecovery.com In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN. Keyword analysis revealed that combinations of the root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren't far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content. For a final nail in the coffin, the client informed us the business was cyclical with the busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results. Gulp! The Solution for BusinessTaxRecovery.com – 140,000 Hits After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from the pay-per-click program. The first step was to change the focus of the site from the home page to the article page. Jumping the tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn't even try. Instead, we decided to focus on the keyword phrase “business tax articles” and bring people into the site through the article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign. Since taxes are confusing, it seemed obvious that an article campaign focusing on tax information would meet with success. Boy, did it. Approximately 35 articles were written, published and submitted to article directories. Since the articles were timely, they were snapped up and published. The articles produced direct traffic to the site as well as numerous inbound links because of the link created in the article byline. As for the search engines, we focused on everything but Google. We expected nothing from Google because the major content and meta tag changes would take six to eight months to show results per the usual practices of Google. In reality, it didn't matter. The Yahoo and MSN search engines produced big time. In mid-January, the site went to number 1 on MSN under “business tax articles.” By the end of January, Yahoo was also listing it as number 1. MSN started listing it at number 1 for “tax articles” in February. The combination of these listings produced a significant amount of traffic, conversions and a very happy client. Can we go on cruise control now? No! With the end of the tax season, the traffic to the articles page of the site has dropped by 75%. Nobody is looking for tax information after April 15th, so this is hardly surprising. The promotion of the article page was simply a short-term solution to a difficult situation. While it should produce traffic during the first quarter of each subsequent year, it is not a year-around solution. Over the next six months, we will focus on the long-term goal of jumping over the tax agency sites for keywords such as “business taxes”, etc. It is going to take a lot of patience, but will eventually produce a significant amount of business for the client. Creativity is often the key to conquering seo situations. Blindly slapping up new meta tags and links isn't always the best answer. Sometimes, a little pre-emptive consideration can yield amazing results. It did in this case. About the author: Halstatt Pires is with http://www.marketingtitan.com- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services. Circulated by Article Emporium I can get hundreds of links for FREE – But should I? If you manage a website then you know that trading links with other sites is a valuable method of promoting it, increasing the value of your search engine optimization efforts and getting more traffic. Topical links can generate loads of traffic to your site by helping you get and... A guerrilla marketing tactic for begining businesses When you first start a web based business you need every bit of help you can get to make yourself known to your potential clients. With a couple of hours work and research you can get the most famous internet business working for you. I developed this idea after reading Jay Leviso... Deep Linking: How to build quality links to deeper Sometimes one of the hardest things to do for any website is build links to deep content. These are the links that generally will help the site perform best overall in the search engines. This is because while it may take hundreds or thousands of links to help a home page... New type of FREE service for increasing Link Popularity and amount and quality of Page Content is now available for Webmasters. A new type of linking service for increasing link popularity and for linking to websites with excellent page content have emerged in the Net - It's called the Link Popularity Directory. It will serve websites that get listed there as well as the ones that don‘t . This ser... Internet Marketing – Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Search Engine Optimization – “SEO”... Travelling to Barcelona Spain As any European can brag about, Barcelona in Spain is no exception with its endless history, much of it still remaining, but much more of it has been added on in the 20th century. In many people´s opinion, you fully appreciate what Catalunya ( four regions including Barcelona ) is ... How Many Keywords Are Too Many? Let us suppose that you have a new website that you want to launch and you have a little knowledge of how Internet search engines work. You know that these keyword rich articles dramatically help to boost your search engine rankings. Search engine algorythms love keyword dense arti... Why links count - The power of links When we first design a website we tend to think about the obvious, you know the index page, the contact us page, or even the pricing page. Some designers will have a very long page of text, so is this a good thing? Well according to some experts this is a bad thing! ... Building Links For Search Engine Optimization (SEO) In the past all you had to do to get good rankings in Google and the other search engines was to trade links with several other web sites using your key words in the link text. Although this still holds true today, I have reason to believe sites are being penalized for not using a... Creative Search Engine Optimization – A Case Study Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this ar... Keywords Finalization Methodology To arrive at the set of keywords that: Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for ) Steps Step I: Lets start by saying that the for the... 20 Totally Easy Ways To Turn Visitors Into Subscribers 1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3. You could offer your visitors a free su... How to Turn Your Articles Into A Viral Marketing Stampede By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles yo... 5 Totally Easy Ways to Attract Hungry Buyers 1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. There are many ways you can do this like adding a chat room, weblog or message board to your web site. You could even market ... SEO Success: Step Three is Creating Long-Term Popularity Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy: - Taking the large list of ancillary ke...
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